How Your Business Can Profit Today From Explosive Growth of Mobile Coupons
In the February 2011 Mobile World Congress survey, Yankee Group, a renowned independent technical research company, anticipates that the worldwide usage of mobile coupons would grow 13 times from 2.7 million users in 2010 to around 35 million in 2014. For essentially new marketing media, this is nothing short of incredible progress.
However, this is not really shocking when we look at the state of the journal industry and its dramatic decrease in the last ten years. It affects the conventional paper voucher, and while not completely capable of disappearing, for many firms, it’s becoming very costly.
You never go home without it
Today, customers never leave home without their mobile phones and constantly track their e-mails and texts during the day. It is an undeniable reality. Mobile devices rapidly become a favourite marketing tool for customers who want to receive and more successful marketing messages if they want to receive these messages. It is the cheapest way to supply coupons and no paper, postal or printed costs can be found.
So how does a company benefit from this trend to supply coupons to mobile devices?
Basics for mobile marketing
To start with, you must find the ideal mobile marketing provider with the science to fulfil your own specific requirements, create the right budget, create a coupon plan that will inspire your target group and ensure that the right monitoring tools are available for evaluating the effectiveness of your projects.
Reporting on your campaigns is extremely important and the technology of your supplier should automatically allocate any text or perhaps e-mail message which identifies both the campaign and the customer a special coupon code. You must also be able to enter the value of the coupon and easily calculate the return on your investment in your campaign. Furthermore, the ability to build custom fields for specific areas of interest, such as restaurants, would be extremely helpful in order to monitor the number of people in a group. Then reports will outline today’s camps and clients that have earned vouchers, the voucher code for each recipient and numerous other relevant details.
Most important mobile marketing performance requirement
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However, the most important thing is typically to use a mobile phone and email database and to construct a database with the quickest method usually to develop your own loyalty club. A recent survey confirmed that 57% of consumers have mentioned they are likely to choose to join the loyalty club of a company so that you really want to hear from prospects and customers.
The availability of a similar voucher or a discount is the perfect way to inspire prospects and consumers to opt for your Customer Loyalty Club. In addition to the amount of days, you want them to receive from you and if they prefer text, voice or emails, you can now obtain more details about their particular service and product preferences.
Follow these guidelines and you are prepared to cash in on the mobile marketing growth boom, and you will be happily shocked at the economics of conventional advertisements.
With the world’s first fully integrated text, voice marketing apps and email, TEGA Technologies revolutionised mobile marketing. Centered in Irvine, California, TEGA leads a consumer based marketing approach to innovation in Mobile advertising, which is healthy for most vertical industry sectors including hospitality, gaming, automobile, non-profit, retail, recreation and health.